Comcast showed that big button remote over 3 years ago:
Comcast Debuts Xfinity Large Button Voice Remote
The product combines Xfinity’s voice remote technology with new accessibility features for people with disabilities
By George Winslow, TV Technology - November 16, 2022
https://www.tvtechnology.com/news/comcast-debuts-xfinity-large-button-voice-remote
Also:
Get to know your Xumo Large Button remote
https://support.xumo.com/hc/en-us/articles/36510389275412-Get-to-know-your-Xumo-Large-Button-remote