NASCAR seems to be pleased with the results with Amazon Prime Video’s five-event NASCAR season:
NASCAR on Prime Video Surges Ahead in Mexico City
By James Guttman, Cord Cutters News - June 19, 2025
https://cordcuttersnews.com/nascar-on-prime-video-surges-ahead-in-mexico-city/
The Prime Video NASCAR Cup Series (NCS) race from Mexico City wasn’t just a win for Shane van Gisbergen. It was a major milestone for live sports on streaming. The road-course event, held at Autódromo Hermanos Rodríguez, drew an average of 2.10 million viewers, according to Nielsen. That performance topped both IndyCar (1.20M) and Formula 1 (1.57M) races airing on traditional broadcast networks the same day. The only event that pulled in more viewers on linear TV was the final round of the U.S. Open.
This was the fourth race in Prime Video’s inaugural five-event NASCAR season, and it attracted the youngest audience for any Cup Series race since 2017. The race delivered a median viewer age of 56.0, significantly younger than the 62.8 median age of Cup races airing on cable or network TV this year.
“The race delivered a median viewer age of 56.0, significantly younger than the 62.8 median age of Cup races airing on cable or network TV this year.”
Yeah, I bet these five cup races were missed by a lot of older NASCAR fans who only depend on OTA or Cable TV, and don’t stream (or unwilling to pay Amazon for Prime Video).
