NASCAR, Amazon Prime Commit Mass Murder Of Older Fans
Is this worth it for NASCAR? We’ll see.
By Zach Dean, Outkick - May 29, 2025
https://www.outkick.com/sports/nascar-amazon-prime-commit-mass-murder-older-fans
The numbers are out, and the verdict is in: NASCAR’s foray into streaming with Amazon Prime was a success. Well, scratch that. I won’t say that yet. It was a successful first race. The broadcast was excellent, as I wrote. And I’m a Fox guy, so you know it was good if I wrote it. The race itself was very good, too. Best race of the Biggest Sunday in Motorsports, which is saying something given that the Indy 500 was also very good.
The big question(s), though, surrounded NASCAR and Amazon. For the first time in its 70+ year history, a NASCAR race was available through streaming, and through streaming only. No Fox. No NBC. No ABC/ESPN (thank God). Just Amazon Prime. And this, by the way, came off a very strong start to the season on Fox and FS1. How would the ratings look? Would folks cut the cord for a month and buy Prime Video? Would mamaw be able to find the race on her box TV from 1994 in her living room that hasn’t been updated since 1954? ….
