terabitz Why SD only? How is that saving them money?
It is probably not about saving Comcast money, it is about being able to offer a plan to consumers which is (maybe) up to $20/cheaper, which may (possibly) keep or gain another customer.
terabitz The content is the same regardless if it’s SD or HD.
And some customers might be willing to make that PQ trade-off for some savings (especially if they already watch most of the content on a small screen, or are on a very tight budget). And there is always the opportunity for future up-sell (“would you like this in HD?”).
Should Comcast pull the trigger on such plans, look at how they frame it in the marketing presser. And then look at how they frame it in the investor calls. And also look at how competitors take advantage of it (“we don’t charge extra for HD”).