CommunityMember Remember that the vMVPDs negotiate with the networks for a price which is the same across all markets. A number of local stations don’t like that arrangement (because they want more money), and want to force the vMVPDs to negotiate directly with the station owners (because they want more money).
Yes:
TV Stations & Broadcast Networks At Odds Over Streaming Content Fees
By Brad Adgate, Forbes - May 3, 2024
https://www.forbes.com/sites/bradadgate/2024/05/03/tv-stations--broadcast-networks-at-odds-over-streaming-content-fees/
The local TV station network affiliates groups have been petitioning the FCC to amend its regulation regarding the classification of virtual MVPDs which stream video content over the Internet instead via traditional cable to subscribers. At issue is whether vMVPD distributors such as YouTube TV, Hulu + Live TV, Sling TV and Fubo should be re-classified as a traditional cable operator (i.e., Comcast, Charter, DirecTV, etc.) by the FCC.
At present, the vMVPD retransmission negotiations take place with broadcast networks not local station affiliates. In contrast, MVPD negotiations involve local station group owners, not the networks with which they are affiliated. The bottom line, networks’ streaming rights interests may not always align with those of their local station affiliates in the pursuit of high margin subscriber revenue in the form of retransmission consent and other direct to consumer streaming distribution rights.
A change in the ruling would enable station groups to negotiate directly with vMVPDs, resulting presumably in greater revenue. Cord Cutter News reported this year the issue has become one of the initiatives by the National Association of Broadcasters (NAB), to amend the FCC ruling regarding how streaming has been classified: https://cordcuttersnews.com/a-fcc-commissioner-has-come-out-in-support-of-turning-youtube-tv-into-a-cable-tv-company-after-local-abc-cbs-fox-nbc-locals-demand-it/