Sounds like Verizon, or Verizon Wireless or whatever their brand identity is today, is having second thoughts about giving out this discount. Maybe they are afraid that they have set in motion the need for them to constantly compete with the other wireless carriers (T-Mobile, AT&T, and etc.) on price.
Sounds like they are also confused on future strategy: Verizon Prepaid, Visible, Tracfone, Straight Talk, and etc. Which brand is a consumer going to choose? How much duplicate marketing do they need to spend their money on? Maybe some industry consolidation is coming.