HELLFIRE Red Lobster Set to Bring Back Endless Shrimp That Drove It to Bankruptcy
If I recall the details of the original thread correctly and all the news articles I’ve read around that time, the Endless Shrimp event wasn’t the issue but the way they sourced the shrimp and ran the restaurants was the issue. In other words, the event brought in a lot of people that wouldn’t normally visit the restaurant but they didn’t manage it well.
They used to have an (endless?) Alaskan King Crab event at our local Red Lobster and I used to go there with a friend of mine who also loved crab legs almost every week or two while they had the event.