telcodad Pluto TV Locking Some Content Behind a Login Requirement By Luke Bouma, Cord Cutters News - July 22, 2025 https://cordcuttersnews.com/pluto-tv-locking-some-content-behind-a-login-requirement/ Pluto TV, the popular free ad-supported streaming service owned by Paramount Global, has begun testing a new requirement that forces some users to log in to access select on-demand content. The move, which has been met with mixed reactions, appears to be part of a broader strategy to encourage account creation while maintaining the platform’s free-to-use model. While the test is limited for now, it signals a potential shift in how Pluto TV balances user experience with its ad-driven revenue model. According to recent reports from readers, certain Pluto TV users, have encountered prompts requiring them to sign in or create a free account to access on-demand movies and TV shows. In the past Pluto TV has tested this with warnings like “Unlock Free TV” or “Limited Viewing” for non-logged-in users, suggesting potential restrictions on content access without an account: https://cordcuttersnews.com/pluto-tv-tests-limited-viewing-warning-for-customers-who-are-not-logged-in/ Pluto TV has clarified that this is an experimental change and that users without accounts can still access the full catalog of live channels and on-demand titles for now. The “Limited Viewing” language has since been removed from the app following user feedback, but the test continues to spark speculation about future requirements. Now though they have started to force a login for some on-demand content for some customers as apart of a new test. Note that not all users are seeing the login prompt and the update may not be implemented to all users after the testing period. …
Andyross I don’t like services with no login as that makes every device an island. You can’t move between them without starting over.
antdude Andyross I don’t like services with no login as that makes every device an island. You can’t move between them without starting over. It should be an option, not a requirement.