SHAG Seidenberg was a great CEO, because he worked his way up the ladder and was a Bell lifer. Started out as a cable splicer, worked his way up to OSP engineer, then transmission design engineer, district technical planning manager, then pivoted to the regulations management side of the house. Eventually became the CEO of NYNEX, then CEO of BA when BA and NYNEX merged. A true ladder climb from bottom to top. The prior BA CEO, Raymond Smith, likewise ascended the Bell ladder from an engineering position to CEO of the newly independent BA.
IMO most of the reason why BA and early Verizon were so forward looking was because they were still mostly run with the Bell System engineering mindset - build it once, build it right, the network is the solution, you cannot defeat Shannon (physics).
McAdam was not great and really followed the GTE school of running a “telecom” company - let’s get into a bunch of side businesses and burn funeral pyres of money. Media! Web 2.0! Very un-Bell. He was the right CEO for the recession for Wall St but wrong for everything else. His bet on wireless at the time did pay off in the short term, however the bet on LTE being a copper replacement was basically wrong for anything beyond the most basic of service. We saw the implementation of deferred maintenance (or rather, no maintenance) on the copper plant and the slow shrinkage of the wireline footprint as chunks of territory got sold off to FTR and others. To me, this era signified the cheapening of the VZ name from engineering excellence to a cheap, penny pinching, uncaring entity that was glad to abandon countless communities. RIP Spirit of Service.
Hans was a transitional CEO who likely wanted to buy more gear from his alma mater Ericsson as his first priority. He closed out McAdam’s worst side-quests and bet the farm on 5G. Started to pivot to FTTP near the end of his tenure, but not fast enough for Wall St. Hans likely made the right choice in buying Frontier and re-acquiring most of what Verizon disposed of under McAdam. I think he will be remembered retroactively in a more positive light than currently.
Schulman has distant Bell System roots, having started his career in New Jersey Bell in the financial office. Perhaps he got indoctrinated enough, it sure seems like it with the hard pivot and public re-focus into FTTP.
This current era is interesting for Verizon, because this is the last window of time where people with institutional memory going back to the 1980’s and 1990’s will be around in significant capacity. The bones of a solid engineering driven, quality focused organization are still there. This knowledge can still be passed down.
In 2026, Verizon looks a lot more like Bell Atlantic 1996 than Verizon 2016 with regards to the wireline business.