https://www.theregister.com/2025/06/13/mattel_openai_barbie/
Toy giant Mattel has signed a deal with OpenAI to bring the tech industry’s buzziest technology to the very youngest generation. … One only hopes Mattel has done its homework on this, given the fiasco ten years ago with the Hello Barbie range; in 2015 Mattel teamed up with ToyTalk to build a Barbie that kids could talk to about anything on their minds. …
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