WiFi is booming

crucialcolin

Anyone else see the Xfinity new commercials. It’s currently being played on cable TV, through streaming apps, and all Audacy owned radio stations constantly in my region. Anyways that WiFi is booming has got to be one of the worst most annoying advertising campaigns Comcast has had and I remember all the way back to the Slowskis lol

Donut417

crucialcolin Well its not booming at my house. We dont use Comcast supplied gateway. My Synology Router doesnt explode it just provides WiFi to the house well enough to do what we need to do.

telcodad

crucialcolin Anyone else see the Xfinity new commercials.

Yes, and I think they’re stupid too. Properly working Wi-Fi should not make a sound. If my Wi-Fi ever “boomed” I’d check to see if the fan inside the gateway was OK. 😉

crucialcolin I remember all the way back to the Slowskis

Hey, I liked those commercials!

Sparkchaser

I have FIOS but this sounded BAD so I had to go look it up and you are correct. Geez! And they paid big money to an AD Agency for it.

telcodad

Sparkchaser And they paid big money to an AD Agency for it.

You can blame “independent agency Preacher” and “Xfinity Creative” for this:

New Brand Campaign from Xfinity, “Welcome to Boomtown,” Celebrates WiFi as a Modern-Day Gold Rush
Xfinity introduces new platform and tagline “The WiFi is Booming,” drawing prospectors, dot-commers, and oil tycoons to a suburban home with abundant connectivity.
Marketing Communication News - April 24, 2025
https://marcommnews.com/new-brand-campaign-from-xfinity-welcome-to-boomtown-celebrates-wifi-as-a-modern-day-gold-rush/

Imagine a household with WiFi so powerful, so abundant, so booming, that news of the family’s bounty travels across great distances—across time itself—beckoning fortune-seekers from earlier boom eras, racing to stake their claim.

This is Boomtown, the surreal world at the center of Xfinity’s new brand campaign and the launchpad for its new marketing platform, “The WiFi is Booming.”

Created by independent agency Preacher in partnership with Comcast’s in-house agency, Xfinity Creative, “The WiFi is Booming” repositions WiFi—not internet access—as the star of the show, tapping into what customers truly care about: the strength, speed, and reliability of their connection at home. …

geek

A simple billboard generated by AI would be a better campaign in my opinion.

(Generated by Copilot)

geek

telcodad Apparently their marketing department doesn’t understand that LATENCY is hugely important. Maybe one of the most important metrics actually when paired with reliability.

telcodad

telcodad “The WiFi is Booming” repositions WiFi—not internet access—as the star of the show, tapping into what customers truly care about: the strength, speed, and reliability of their connection at home.

geek Apparently their marketing department doesn’t understand that LATENCY is hugely important. Maybe one of the most important metrics actually when paired with reliability.

It depends on the application. For serious on-line gamers, yes. People who just want to read their email and surf the web and social media, probably not.

Andyross

Bring back the Slowsky’s.

telcodad

Comcast slowskys commercial compilation (2006-2009)

hex0101

Saw an ad for the 5 year price guarantee on TV as well. I have also seen and heard the Wi-Fi is booming commercial on the radio, online, and on a billboard while driving lol.

MacLeech

Seems like the ad is working since you all remember it and are talking about it.

Test-User

Has its own little section in the Xfinity app (as of a couple of weeks ago) as well.

“The WiFi is booming — see how” is on the top half of the WiFi tab.

ViRGE

I saw this ad the other day, and didn’t give it a second thought until seeing this thread.

I for one don’t get it. What’s the connection between Wi-Fi and gold mining?

telcodad

ViRGE What’s the connection between Wi-Fi and gold mining?

From: https://marcommnews.com/new-brand-campaign-from-xfinity-welcome-to-boomtown-celebrates-wifi-as-a-modern-day-gold-rush/

New Brand Campaign from Xfinity, “Welcome to Boomtown,” Celebrates WiFi as a Modern-Day Gold Rush

Imagine a household with WiFi so powerful, so abundant, so booming, that news of the family’s bounty travels across great distances—across time itself—beckoning fortune-seekers from earlier boom eras, racing to stake their claim.

This is Boomtown, the surreal world at the center of Xfinity’s new brand campaign and the launchpad for its new marketing platform, “The WiFi is Booming.”

ViRGE

telcodad Thanks. Though that’s utter nonsense. 😂

Sparkchaser

Forgive my stupid question but have they done something new technologically or just come up with an annoying ad campaign?

I see they talk about WIFI hotspots. So you have coverage away from home but every place I go to has WIFI.

telcodad

Sparkchaser Forgive my stupid question but have they done something new technologically or just come up with an annoying ad campaign?

AFAIK, it’s just their new ad campaign.

Sparkchaser I see they talk about WIFI hotspots. So you have coverage away from home but every place I go to has WIFI.

There are a few places around my area that have strand-mounted Xfinity Wi-Fi access points,

OmegaWolf747

I get regular texts telling me what my wifi is booming. I just got wifi 6 somehow, so maybe it is. 🤷🏻‍♀️

Sparkchaser

OmegaWolf747 I just got wifi 6 somehow

My Fios is WiFi 6 but I haven’t heard any BOOMing. 😉

hex0101

Sub-split nodes are still booming in my neck of the woods!