Amazon Debuts Contextual Pause Ads And Shoppable Inventory For Brands On Prime Video
The pause ads are designed to be more contextually relevant, so that viewers pausing, for example, The Summer I Turned Pretty could be served with travel ads or something else matching what’s happening on screen. The shoppable ads leverage real-time Amazon shopping signals, which include pricing, deals, reviews, and Prime shipping information.
The AI-powered offerings will be available across Prime Video