T-Mobile Likely To Launch New Loyalty Plan To Combat Churn
According to information shared with us here at The Mobile Report, T-Mobile will soon launch a “loyalty” version of their standard “Essentials” plan. The plan will have the all of the same perks as Essentials but at a slightly lower price.
The interesting bit here is how this plan will be offered. The new plan will only be offered on a “reactive” basis, meaning only to certain customers that contact support wanting to cancel lines or move entirely to a new carrier. Even then, only certain accounts that are “targeted” internally will be eligible to change to this new plan.