Boost Mobile Revises Claims About Breadth of Coverage After Challenge from T-Mobile with the BBB
By Jess Barnes, Cord Cutters News - April 29, 2025
https://cordcuttersnews.com/boost-mobile-revises-claims-about-breadth-of-coverage-after-challenge-from-t-mobile-with-the-bbb/
T-Mobile has brought a challenge to the National Advertising Division (NAD) of BBB National Programs for Boost Mobile to modify its claims about the breadth of its 5G coverage and claims that the network is new.
Boost Mobile covers 99% of Americans, but that coverage includes both the company’s own 5G network and carrier roaming agreements with T-Mobile and AT&T to extend coverage. In some areas, customers will only receive 4G or LTE coverage. …
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Boost Mobile voluntarily changed its messaging and, while the company disagreed with some of the recommendations, said that the company “agrees to comply with NAD’s recommendations and will incorporate NAD’s recommendations into future advertising.”