What Canadian Tire gets and does not get - Zellers is among the “does not get”, but it will the marketing associated with Zellers. I cannot find if anyone else is specifically buying Zellers, it would seem the brand should still have some value.
https://retail-insider.com/retail-insider/2025/05/what-canadian-tire-got-with-hudsons-bay-ip-acquisition/
What Canadian Tire Will Get:
Trademarks and Names: The “Hudson’s Bay” name, hundreds of trademarks, old logos, catchphrases, and references to discontinued businesses and banners. This also includes the original name “The Governor and Company of Adventurers of England Trading into Hudson’s Bay” and its heraldic coat of arms.
Key Brand Assets: The “Bay Days” trademark, household brand names like Distinctly Home and Hudson North, and IP assets related to defunct banners such as Home Outfitters and Arcadian Court.
Private Labels: Ownership of private labels including Nordic Fleece and Beaumark Appliances.
Slogans and Phrases: Beloved slogans and phrases like Zellers’ jingle “Lowest price is the law” and holiday-themed trademarks such as “Official Store of Christmas.”
Digital Assets: Domains like hbc.com and thebay.com, and defensive URLs like thebay.sucks.
Agreements: HBC’s agreement with Pendleton Woolen Mills regarding the use of certain designs.
What Canadian Tire Will Not Get:
Zellers Discount Brand: The deal specifically excludes the Zellers discount brand, which Hudson’s Bay relaunched in 2023.